A BRAND
Identity Designer
born IN MOROCCO
NOW based IN MOROCCO
2K26 • FOLIO OF BADR
Born and raised in Morocco, with roots deep in Amazigh culture, I developed a passion for design that bridges tradition and innovation. After studying and working across different environments, I found myself drawn to the intersection of user research, visual design, and storytelling. Today, I partner with brands and companies to create meaningful digital experiences.
Outside of work, you'll find me exploring new places, diving into photography, or searching for the perfect cup of coffee.
4 BRANDS BUILT ACROSS 4 INDUSTRIES [AND COUNTING]
FROM MOROCCO TO THE GULF
BRANDS BUILT FROM
A NAME OUTWARD, ON
clear ideas AND
documented systems THAT OUTLAST ME
Experiential Craftsmanship
Driven by the belief that design has the power to shape how we live, think, and feel, my goal has always been to elevate everyday interactions into something more meaningful and crucially, quietly threading in moments of joy that catch us by surprise and stay with us for years to come.
Thoughtful Innovation
Design to me is also a bridge between emotion and function, an act of translating the invisible into the tangible. So each experience I create is rooted in deep listening and shaped by intention. It brings me great joy and motivation when I can create unique products that resonate with the end users.
[MY OFFERINGS]
Expertise
and SKILLS
My practice is built around three things: finding a name a brand can own, building a mark that holds at every size, and writing the system that keeps it coherent afterwards.
The aim is always the same for all projects, which is to leave a brand with something it can run on without me in the room.
BRAND IDENTITY
Building the mark, the type and the colour a brand is recognised by.
NAMING
Finding a name a brand can own, defend and grow into.
BRAND GUIDELINES
Writing the system so a team can apply the brand without a designer in the loop.
CREATIVE DIRECTION
Holding a visual language together across every place a brand appears.
VISUAL SYSTEMS
Type, colour and layout rules that stay coherent as a brand scales.
FRONT END DEVELOPMENT
Building performant, responsive interfaces with modern web technologies.
Always
Designed
With
Intention
[My work revolves around 3 primary objectives]
A MARK THAT HOLDS
A logo has to survive everything it will be put on — an app icon, a vehicle, a label a centimetre wide. I build marks from a clear idea and construct them so they stay legible at any size.
A System, Not a Logo
The logo is the smallest part of the work. Colour, type, spacing and layout rules are what keep a brand coherent once it is being applied by people who did not design it.
Documented to Outlast Me
Guidelines are the deliverable that matters. If a team cannot apply the brand correctly without calling the designer, the system has not been finished.
[SELECTED CLIENTS]
SOME OF my
good friends
Independent brands and early-stage companies, from Morocco to the Gulf, given an identity they can build on.
Slimify
Celeris Chain
Nammos
VERTX
BUILT
BOLD
MADE
HUMAN
READ THE NEXT STORY
[1 OUT OF 5 FEATURED PROJECTS]
Naming, identity and the guidelines that hold them together — brand systems built to stay coherent long after the handover.