Celeris Chain
A name, and the identity around it
CELERIS CHAIN
Naming & Brand Identity
Naming, Brand identity, Brand guidelines
Morocco
2021
A logistics platform with no name and no identity.
Celeris Chain is a cross-border transport management platform. The engagement covered naming and brand identity only — the product itself is under NDA and is not shown here.
Speed and continuity, in one word each.
Celeris for speed; Chain for the unbroken sequence a freight operation depends on. A logistics brand has to sound credible to fleet operators and freight clients before it has a product to demonstrate, and the name does more of that work than anything else at that stage.
Built to work on a vehicle as readily as on a screen.
Logo, typography and colour, delivered as guidelines. The constraint that shaped the mark was physical: it had to survive hardware labels and vehicle livery, not only a dashboard — which rules out the fine detail a screen-only identity can afford.